Competitive Analysis

Develops concepts and techniques critical for formulating competitive UI strategy . Focuses on analyzing the structure of UI, the evolution of this UI, the pattern of interaction among competitors, and the competitive position and advantage of firms in the industry.

Visual Design Review

The critique of visual work begins with a thorough description of the physical attributes of the design, object or product. The nature of the object, the content, the medium and the form are all described in detail. This descriptive process offers a visual accounting of the elements that are in use. The nature of the object describes its general characteristics. The content is the intended message, medium includes the specific materials that are used to create the visual design and form includes the arrangement of elements and format, composition, use of images, overall layout and design, etc.

Cognitive Walkthrough

Cognitive Walkthrough is a method for evaluating the user interface by analyzing the mental processes required by users, which helps build a successful interface that accommodates users.

Heuristic Evaluation

A systematic inspection of a user interface design by interface specialists to determine the usability, based on their experience, guidelines, and standards.

Usability Testing

A formal and rigorous process involved in providing objective, accurate, and reasonable data for improving a product's design. Usability testing is performed in: Early development( Exploratory test), Mid development (Assessment test) and Late development (Validation test).